Lake Maggiore is the second of the Italian lakes (which also extends partly to Switzerland) famous for its landscapes, climate, Mediterranean vegetation and native plants from the Atlantic areas, art treasures, the nurseries and the beautiful gardens full of botanical species from all over the world. The beauty of the places and the railway connections between the Mediterranean, Central and Northern Europe made it a popular destination for artists and travellers since the beginning of the nineteenth century.

Luino lies on the Lombard coast which is called “Flowery Coast”, is not far from Milan and its international airports, is home to writers (including the Nobel Prize winner Dario Fo) and poets. Ernest Hemingway quotes Luino in the novel “A Farewell to Arms”. It has a well-preserved historic old town and surroundings dotted with villas and gardens.